ei reaches more than 50,000 electroindustry leaders.*
Readership encompasses:
- 10% member companies
- 90% non-members, including other associations, academia, architecture, automotive/aerospace, education, cement products, chemical and petroleum industries, financial management, government, military, mining, shipping, utilities, and water/water treatment
- 66% hold technical positions
- 27% hold executive/management positions
NEMA’s 400-plus member companies represent:
- 9 electroindustry segments
- 60 market segments
- 56 product sections
- cross-functional activities in Smart Grid, energy storage, industrial energy efficiency, and high performance buildings
NEMA members embody a $100+ billion domestic shipping market. Their buying power represents untapped potential for those seeking to boost sales of their products and services.
To learn more about ei readership demographics, click on a thumbnail below.
*based on a 2013 readership survey
Job Function
![Chart_Q1_job-function-SM](/docs/default-source/news-document-library/chart_q1_job-function-sm.png) |
Organization
![Chart_Q2_organization-SM](/docs/default-source/news-document-library/chart_q2_organization-sm.png) |
What readers read
![Chart_Q3_enjoy-reading-SM](/docs/default-source/news-document-library/chart_q3_enjoy-reading-sm.png) |
Electroindustry is read
![Chart_Q4_Where-SM](/docs/default-source/news-document-library/chart_q4_where-sm.png) |
How readers read
![Chart_Q5_How-SM](/docs/default-source/news-document-library/chart_q5_how-sm.png) |
Age of our readers
![Chart_Q6_age-SM](/docs/default-source/news-document-library/chart_q6_age-sm.png) |
Our readers live
![Chart_Q7_residence-SM](/docs/default-source/news-document-library/chart_q7_residence-sm.png) |
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