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Tuesday, December 22, 2009
feature story
Philips Invigorates Boston's Prudential Tower with Energy-Efficient LED Lighting
High-performance architectural floodlights illuminate the Prudential Tower just in time for the holiday season
Philips Electronics added Boston's Prudential Tower to the list of landmark skyscrapers that use its LED lighting fixtures to dynamically transform their façades. The new LED lighting from Philips Color Kinetics distinguishes the Prudential Tower along the city skyline, while providing colorful illumination to celebrate local occasions and organizations.
Principals Steven Rosen and Bill Kadra of the Massachusetts lighting design firm Available Light collaborated with Philips Color Kinetics on design, integration and programming. More than 25 ColorReach™ Powercore high-performance LED floodlights were permanently installed on the building's crown, saturating the local landmark with vivid color and color-changing effects. These architectural floodlights are capable of generating millions of colors without the need for gels or filters. The color scheme can be changed on the fly to support local events, whether to cheer on a local sports team, celebrate holidays, or reflect the brand colors of individual organizations to promote their events.
"As a Massachusetts-based company, it is an honor to illuminate the Beacon of Boston," said Jeff Cassis, CEO of Philips Color Kinetics. "This installation further demonstrates that LED lighting is a viable and energy-efficient solution for architectural floodlighting, providing vibrant color while eliminating maintenance concerns. We're proud to add such a prestigious landmark to our long list of installations."
The Shops at Prudential Center recently kicked off its "31 Nights of Light" campaign on December 1. Each night in December, ColorReach Powercore floodlights display the brand colors of Boston-area philanthropic organizations. This program increases visibility for the local organizations, while providing a visual focal point for Boston residents and visitors.
"The Prudential Tower has a rich history of illuminating its façade for special Boston occasions," said Bryan Koop, senior vice president and regional manager at Boston Properties. "In selecting lighting fixtures for this permanent installation, we wanted to maintain the Tower's international prestige, enhance its lighting capabilities, while using an energy-efficient light source. Philips ColorReach Powercore floodlights helped us meet all of our goals."
Philips LED floodlights already create extraordinary visual impact on some of the world's tallest buildings, including the CN Tower in Toronto, the Sky Tower in Auckland, and the EuroMast in Rotterdam.
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