The Association of Electrical Equipment and Medical Imaging Manufacturers
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Readership Highlights


Readership encompasses:

  • 10% member companies
  • 90% non-members, including other associations, academia, architecture, automotive/aerospace, education, cement products, chemical and petroleum industries, financial management, government, military, mining, shipping, utilities, and water/water treatment

NEMA’s 400-plus member companies represent:

  • 9 electroindustry segments
  • 60 market segments
  • 56 product sections
  • cross-functional activities in Smart Grid, energy storage, industrial energy efficiency, and high performance buildings

NEMA members embody a $100+ billion domestic shipping market. Their buying power represents untapped potential for those seeking to boost sales of their products and services.

To learn more about ei readership demographics, click here.

ei Reaches the Top of the Market
Total subscriptions​* 52,336
 Readers by Occupation
Technical/Scientist/Engineer​ 65%​
Management 23%​
Sales/Marketing/Communications 10%​
​Government 10%
​Academia/student 5%​​
​Executive 3%​
Entrepreneur 3%​
​Other 9%​
Online Data
Online subscriptions​ 84%​
What Readers Read
Building systems​ 33%​
Codes and standards​ 70%​
Economics​ 18%​
Electrical safety​ 68%​
Emerging technologies​ 46%​
Energy efficiency​ 62%​
Executive level points of view 17%​
​High performance buildings 20%​
​International news 17%​
Healthcare imaging​ 6%​
Lighting​ 57%​
Motors​ 46%​
​Policy/government reports 18%​
Smart Grid, transmission, & distribution​ 45%​
Transportation (electric vehicles, communication, protocols)​ 6%​

*readership statistics as of 7.25.14

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